Find out why staying noisy will ensure your brand comes out of the recession stronger.
Facing a perfect storm of a recession and inflation, the economy is in for a rocky ride. The least risky strategy for those who are able… continue marketing and stay noisy. The unfortunate truth, however, when facing survival mode, marketing budgets are the first to be cut.
This page will equip marketers with the ammo to protect their spend and their position in the market, all rooted in lots of strong evidence and juicy rigour. In doing so, we can look through the clouds to a brighter future.
average loss in sales over a year when brands stop advertising
directly proportionate to market share
to increase share of voice during a recession
to recover lost market growth after cutting spend
long term ROI per £1 after an average advertising campaign
profit multiplier of creative led campaigns
To help talk through this rallying call to stay noisy, our Brand and Strategy Director Adam Irwin interviewed a panel of experts to discuss why this is the most effective way to weather the storm.
Having been through recessions before, the straight-talking interviewees use their insight, perspective and examples of past experiences to provide advice and recommendations on how to successfully navigate the recession, ensuring you come out stronger.
Simply fill out the form to get access to the full interview.
Steve Henry – Group Client Director at Audience Collective and Co-Founder of Ponderosa
Richard Midgley – Group Strategy Officer at Audience Collective and Co-Founder of Ponderosa
Mark Garrett – Director of eCommerce at Audience Collective
We painstakingly research every aspect of a brand to uncover that game-changing insight.
With priceless insights as our inspiration, we create ideas that bring brands to life and excite audiences.
The power of our ideas means that we hit the mark with consumers and always deliver commercially.