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Junior Magento Developer

Junior Magento Developer Purpose of the role The role is responsible for assisting in the development of new Magento solutions. It’s also about the maintenance of existing Magento websites, problem solving, whilst learning and adhering to Magento’s best practices.. Close collaboration with the Design team, Project Managers and Account Managers is an integral part of […]

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Senior Account Manager

Title: Senior Account Manager – FTC Term: Permanent Salary: Competitive + based on experience Background We are a full -service agency in central Leeds, offering a blend of strategic thinking, digital innovation and inspiring ideas to a broad range of clients. Bringing every aspect of a brand to life our clients rely on us to […]

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Account Director

Title: Account Director – FTC Term: Permanent Salary: Competitive + based on experience Background We are a full -service agency in central Leeds, offering a blend of strategic thinking, digital innovation and inspiring ideas to a broad range of clients. Bringing every aspect of a brand to life our clients rely on us to deliver […]

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Social Media Opportunities

We’re always looking for talented and passionate Social Media professionals to join our ever-growing team. Think you’ve got what it takes to deliver best in class social content and campaigns for exciting brands including alcohol, food, tech, travel and more? Drop us a line with your CV and why we should consider you at careers@ponderosa.agency

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Lamb's

Bringing back some true character to get this rum back on top.

Rigorous Insight

The iconic Lamb’s Navy Rum was unloved and needed to be relaunched to appeal to a younger, more sophisticated drinker.

During our insight gathering, bartenders told us that it was a great spirit, but its image was putting younger drinkers off. To steal this audience back from Captain Morgan and Sailor Jerry, we decided to give this brand a distinctive personality.

Inspirational ideas

Ponderation© done, it was clear that the one thing Lamb’s has that no other dark rum can claim is True British Character. This big idea was a great way to bring Alfred Lamb’s story to life and showcase other people living different and inspiring lives, like his. All this not only proved Lamb’s distinctive credentials, but also caught the eye of that younger audience.

Real Results

The edge we gave Lamb’s means it is now, rightly, No.1 in the dark rum market. Since our campaign began, year-on-year sales have increased by 36%.

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Maxibon taking on the ice cream heavyweights