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Marketing & New Business Prospecting Manager

Marketing & New Business Prospecting Manager Spark is a specialist research agency based in Dublin, and part of the Audience Collective, along with Ponderosa. Audience is an insight-driven group of specialist agencies that help brands better connect with their audience. Spark are looking to build their presence in the UK and leverage the amazing relationships […]

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Account Executive

This role is about inspiration, passion and detail. An inspiration to discover a new or better way of doing something, a passion for brands, clients and their business, and detail which delivers professionalism and outstanding results.

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Middleweight Digital Designer

We’re doing it. It’s happening. We are searching for an experienced digital designer to join our team and work in our enthusiastic and (frankly) brilliant digital design team.

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Speculative Enquiries

Are you keen to showcase your creativity? Your insight? Your ability to achieve excellent results? We’re always interested to hear from those who possess the inspiring ideas to help Ponderosa create real success. If you think you could be the person we’re looking for drop us a line at joinus@ponderosagroup.co.uk

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Make an enquiry

We are hiring

Maxibon

Taking on the ice cream titans with a knock out campaign

Rigorous Insight

Maxibon ice cream sandwiches had slipped under the UK’s radar, even amongst its male target audience. The ice cream for blokes needed a campaign that got guys’ attention and made the product the hero. Oh, and it also had to shout louder than other more established brands with much bigger marketing budgets.

Inspirational ideas

Bite it. Don’t lick it! The Bite Gym and our fighter of campaign was ready for action. The whole idea was to give all those ‘Lickers’ out there a much-needed session on how to get stuck into a Maxibon – the blokey ice cream – like a real man.

Real Results

This cool customer became one hot topic, with brand awareness rising by 10% in the first year and 20% over the course of the campaign. Gone were the days of Maxi-who? The Bite Gym pumped up prompted awareness from 3% to 17%.

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