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Digital Project Manager

We are looking for a project manager to plan, execute, co -ordinate and manage all internal and third- party resources involved in digital project implementation from initial scope to going live. Overseeing all aspects of project management, you are the glue that holds things together.

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Social Media Opportunities

We’re always looking for talented and passionate Social Media professionals to join our ever-growing team. Think you’ve got what it takes to deliver best in class social content and campaigns for exciting brands including alcohol, food, tech, travel and more? Drop us a line with your CV and why we should consider you at careers@ponderosa.agency

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Integrated Account Manager

Background We are a full -service agency in central Leeds, offering a blend of strategic thinking, digital innovation and inspiring ideas to a broad range of clients. Bringing every aspect of a brand to life our clients rely on us to deliver results that gives them presence, sustainability, value and success. The opportunity Our continued […]

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Maxibon

Taking on the ice cream titans with a knock out campaign

Rigorous Insight

Maxibon ice cream sandwiches had slipped under the UK’s radar, even amongst its male target audience. The ice cream for blokes needed a campaign that got guys’ attention and made the product the hero. Oh, and it also had to shout louder than other more established brands with much bigger marketing budgets.

Inspirational ideas

Bite it. Don’t lick it! The Bite Gym and our fighter of campaign was ready for action. The whole idea was to give all those ‘Lickers’ out there a much-needed session on how to get stuck into a Maxibon – the blokey ice cream – like a real man.

Real Results

This cool customer became one hot topic, with brand awareness rising by 10% in the first year and 20% over the course of the campaign. Gone were the days of Maxi-who? The Bite Gym pumped up prompted awareness from 3% to 17%.

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