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Junior Magento Developer

Junior Magento Developer Purpose of the role The role is responsible for assisting in the development of new Magento solutions. It’s also about the maintenance of existing Magento websites, problem solving, whilst learning and adhering to Magento’s best practices.. Close collaboration with the Design team, Project Managers and Account Managers is an integral part of […]

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Senior Account Manager

Title: Senior Account Manager – FTC Term: Permanent Salary: Competitive + based on experience Background We are a full -service agency in central Leeds, offering a blend of strategic thinking, digital innovation and inspiring ideas to a broad range of clients. Bringing every aspect of a brand to life our clients rely on us to […]

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Account Director

Title: Account Director – FTC Term: Permanent Salary: Competitive + based on experience Background We are a full -service agency in central Leeds, offering a blend of strategic thinking, digital innovation and inspiring ideas to a broad range of clients. Bringing every aspect of a brand to life our clients rely on us to deliver […]

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Social Media Opportunities

We’re always looking for talented and passionate Social Media professionals to join our ever-growing team. Think you’ve got what it takes to deliver best in class social content and campaigns for exciting brands including alcohol, food, tech, travel and more? Drop us a line with your CV and why we should consider you at careers@ponderosa.agency

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Jackpotjoy

A right royal celebration for Jackpotjoy

Rigorous Insight

Jackpotjoy had appointed Paddy McGuinness as their new brand ambassador, taking over the throne from the ‘Queen of Bingo’, Barbara Windsor.

Although there would be a TV ad showing Barbara’s abdication, we recognised Jackpotjoy’s need to connect more directly with its customers by creating some extra buzz and excitement around the new Royal appointment. So, we made it more about the New Coronation.

Inspirational Ideas

What better way to celebrate the crowning of a new royal than to offer some fancy collectables? In typically Jackpotjoy style, we produced 6,000 commemorative plates, all adorned with the majestic face of Paddy. These were given away to key partners and supported by a huge national press campaign with tongue-in-cheek adverts.

Real results

Requests for the commemorative plates were double what was expected (with more having to be ordered) and registrations of new players topping out at 135% against the plan.

The major highlight for us was to see the plates being sold on eBay within hours of being delivered.

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Getting England’s footy fans onside with Hisense