We are a team and together we create great things.
Our proposition is a simple one. We pride ourselves on developing ideas that are based on clear, relevant insight. We have a painstaking approach to unearthing that insight. This means our creative ideas and solutions stand out and are more effective, adding value to your brands and your business, creating a real difference to your bottom line.
We start by unearthing the kind of insight that, once found, you wonder how on earth you got things right without it. This then inspires our words, design, motion, all kinds of creative ideas. Ones that work hard everywhere and anywhere. The sort of stuff that instantly clicks with people.
Ponderation© uncovers the blindingly brilliant insight that allows us to create the can’t-get-enough-of-the-stuff ideas. Which is what makes what we do great for your business.
Using Ponderation© we painstakingly research every aspect of the brand to uncover the crucial insight.
At Ponderosa we pride ourselves on our strategic planning, and we know that strong insights only come from exhaustive investigation. That might mean poring over published data, carrying out our own primary consumer research or ensuring we have a full view of the competitive set. Only when we've turned over every stone, do we begin to write clear and insightful briefs.
The discovered insight is then the spark we use to create ideas that ignite the brand, motivating and engaging the audience.
The creative is the spark that ignites a brand and basing it on solid insight ensures we give it the best chance of hitting the mark and driving real change. Our aim is always to make it relevant, motivating and inspiring to both our clients and their target audience. We believe working collaboratively enables us to bring insights to life and deliver effective solutions across the many different media channels. The proliferation of such channels, means the creative must work much harder and the inspiration must travel further.
We then bring the ideas to life using all the resources needed to make sure the work hits the mark and commercially delivers.
At Ponderosa we do not set out to win awards. We set out to create real change for our clients and their brands. We're an experienced group of people, who know that great work can create a real difference to the bottom line of any business. Our relationships with clients are commercially viable because we create great work, that is built on rigorous insight, to ensure creates measurable results are delivered.
Perfect planning prevents poor performance at Ponderosa. It’s central to everything we do here. Our researchers unearth insights and use them to set the right course.
We build on that special something your business has. Through an exhaustive process – we call Ponderation© – we identify, nurture and grow that special something.
Done right, NPD can add serious value to your business. We’ve done it successfully for alcoholic and soft drinks, gaming, biscuits, vitamins and supplements.
Advertising excites us. Because great advertising can still light a fire under brands, businesses and people. At its best, it can be more than product shifting, it can be culture changing.
We know digital. We create highly effective solutions because we get to know our clients, their industries and their goals. We’ll get to know yours. Unleash digital in your business.
The world’s largest companies are investing heavily in social media. Why? Because it works. It can be more targeted and responsive than any other kind of media platform. If done right.
