Concepting and campaigns

Ideas that are as effective as they are inspired. Tailored to your brief – from the best team to work on it, to the channel focus, and as ever using better insights. That’s what makes our creative concepting and campaigns better.   

Ponderosa team in planning meeting, 4 team members around a laptop

The right creative minds  

Your brief, like your brand, is unique, so we tailor the team of creative experts that’ll answer it to suit the task at hand. Calling upon the talent and experience of creative services, our team of Art Directors, Copywriters, Designers, Motion Designers and Artworkers, we put the right minds together for your job. 

Creative Concepting icon

Channel-savvy thinking

Concepts for TV, cinema ads, out-of-home advertising (OOH), films for video on demand or YouTube pre-rolls, digital programmatic banners, social or email. No matter what your channel, or channels, we’ll develop a concept that’ll work effectively for your media plan. 

Scalable ideas 

Campaign scope doesn’t compromise our concepts. We can come up with big campaign ideas, concepted to work for multiple international markets, stretch across all kinds of channels and live for years. We also create single-minded one-off wonders, with as much impact in a brief but brilliant window. Ultimately we know how to develop effective, creative, conceptual thinking fit for all purposes.  

Storyboard example

Better insight = success

We have a proven track record of delivering long- and short-term brand-building advertising campaigns. And at the heart of every one of these effective campaigns is a clear and unique insight.  

Ponderosa workshop placing post-its on wall

Collaborative working

For us, it’s vital that you’re excited by and invested in the concepts and campaign we create. So, we like to work with you on them, making sure you’re involved and onboard. That way we can deliver the very best creative result. We see you as a partner, rather than a client.  

Network expertise

You’ve got the expertise of our whole network at your disposal. Just as we value being creative partners with you throughout the concept development, we also know where our Audience Collective partners add value. Bringing their specialist knowledge to the table can give you even stronger campaigns.  

Want to create audience and award-grabbing creative?

Our team of specialists will be happy to chat through our experience and give expert advice.

Let's talk!