Cast Iron Baths

Adding the shine to bathroom sales
Cast Iron Baths Website Homepage

The Cast Iron Bath Company brings classic design and refined simplicity to tapware, shower fittings, sanitaryware and furniture. The brand has a particular focus on attention to detail and style, and wanted this ethos to apply to their website.

Better Insights

We quickly understood that the site needed upgrading to the latest Magento 2 platform to deliver the functionality needed. There was a big opportunity to increase the average value of their orders by servicing the whole bathroom in one, which can be done in the Magento 2 platform. Also, their excellent customer photography was underused on the site, and could do more to sell their brand.

To help deliver all these, we provided an in-depth workshop, website design and development solution to upgrade the foundations of the site, and give it a much-needed facelift.

Cast Iron Mobile Screens

Better Ideas

Their products look beautiful so a light-touch approach to the component wireframes and design phases allowed the imagery to really sing. Enticing the user to visually explore their categories and products. And nothing sells a tap better than seeing it in a complete bathroom.

Cast Iron Baths Product Pages on website - desktop and mobile

Magento 2 Upgrade

‘Buying the look’ allowed us to present stunning room images that linked to relevant products. Guided shopping that the Magento 2 upgrade allowed us to do easily.

Cast Iron Baths Website Desktop and Mobile screens

Better Results

in total transactions
in conversion rate
in revenue

Got a similar project for us?

Our super-friendly team will be happy to chat through our experience and give expert advice.