Hisense is a global player. It’s the home of home innovations that are actually useful. It gives you more of the tech that matters for less. A brand savvy UK consumers would go mad for, if only they could remember to google/ask for it. Our challenge: make this challenger brand’s name stick.
Better Insights
We knew Hisense had plenty to talk to consumers about. What we needed was a clever way to start conversations and, at the same time, turn their name into an unforgettable earworm in people’s minds. Realising that, we clocked that the solution was staring us in the face, right there in the brand’s name.
Better Ideas
Say Hi – was the winning big idea. It wasn’t just the exact conversation-starting trick we were after, but also a neat shortcut to help consumers remember Hisense’s name. Our Say Hi concept has not only introduced the brand to people, but also started conversations about every new innovation and let Hisense talk directly to consumers.
Better Results
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