Snap Finance is a retail finance challenger brand that helps customers spread the cost of essential purchases by looking beyond traditional credit scores.
Operating with a smaller budget in a cluttered, conservative finance category, Snap Finance needed to stand out quickly and be remembered.
Insight showed that Snap Finance adds the most value at moments of unexpected, essential costs – important at end of the year where financial pressure peaks.
To compete effectively around this time, the campaign would need to be distinctive and memorable, making strong, consistent brand codes critical.
We created an ownable crocodile character inspired by the Snap Finance name.
Designed to feel human and approachable in an otherwise cold category, the Snap crocodile character became a distinctive visual shortcut that made Snap Finance instantly recognisable.
The creative focused on real‑world financial pressures rather than aspirational purchases, with executions tailored by channel and funnel stage, consistently reinforcing the same brand cues to build recall over time.
Better Results
Running from October through to December, incorporating Black Friday and Christmas-specific activity and aligning to these key retail peaks, our campaign delivered efficient, high‑quality results and performance.
Our character‑led creative consistently drove volume and performed strongly at the lower end of the funnel, proving that distinctive brand codes and insight‑led creativity delivers commercial impact, even on smaller budgets.
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