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Social in Seconds: January 2021

Among all the uncertainties everyone is currently facing, there is one thing we know for sure: social media just keeps on getting more and more innovative ????

With so much happening and changing all at once it’s hard to keep up – but don’t worry, we’re going to round it all up for you! Keep reading for platform updates, trends and generally cool things happening in the social media world ????

Social Media Updates

???? FACEBOOK are removing the ‘Our Story’ section from pages next month. Page owners are being prompted to move this to ‘Additional Information instead.

???? LINKEDIN are adding a Swipe Up option to their stories (about time, hey?). Users and businesses can finally link out to URL’s of their choice. As it turns out though, this isn’t available to everyone yet!

???? YOUTUBE has begun working on an update that will allow creators to tag products in their videos, enabling more eCommerce opportunities on the platform.

Trends to watch out for

✨ THE RISE OF REELS

With what started off as quite a controversial ‘TikTok wannabe’, there has been a large increase of people filming Reels. It is predicted that in 2021, Reels will improve massively by:

  • Having a more sophisticated algorithm
  • Developing shoppable features
  • New and improved video editing tools.

Does TikTok need to watch out? ????

✨ INSTAGRAM GUIDES GROWING IN POPULARITY

Initially, Instagram enabled the Guides feature for a select number of health and wellness accounts to provide information to those who are struggling during the pandemic…

Now the feature has been rolled out to all users, great for step-by-step guides, tips, recommendations, and of course – for businesses to use as a way to promote their products and services ????

We hope you enjoyed our monthly social media round-up! Keep your eyes peeled for our next one for even more juicy social media news ????.

Follow us on Facebook, Instagram and LinkedIn for some tip-top content all around ????

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Ponderosa is part of Audience Collective. An insight-driven group of specialist agencies that help brands better connect with their audience.