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World Book Day 2021

Happy World Book Day đź“š

We have asked our team to share their favourite books to stay inspired, creative and marketing savvy this year. Here are their recommendations in no particular order 👇

An Easy & Proven Way to Build Good Habits & Break Bad Ones. This breakthrough book from James Clear is the most comprehensive guide on how to change your habits and get 1% better every day. 

Most of us struggle throughout our lives by giving too many fucks in situations where fucks do not deserve to be given. This book is all about self-improvement not through avoiding problems or always being happy, but rather through engaging and improving upon problems and learning to accept the occasional unhappiness. It’s a radical departure from anything else you’ve ever read, and that’s what makes it so powerful.

Hardboiled Web Design is for people who want to understand why, when and how to use the latest HTML5 and CSS3 technologies in their everyday work. Not tomorrow or next week, but today. It won’t teach you the basics of writing markup or CSS, but if you’re hungry to learn about how the latest technologies and techniques will make your websites and applications more creative, flexible and adaptable, then this is the book for you.

In his fourteen years as CEO of Tesco, Sir Terry Leahy not only turned the company into the largest supermarket chain in the UK but also transformed it into a global enterprise. As a result, Sir Terry is now one of the world’s most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.

In Management in 10 Words Sir Terry Leahy draws on his experience and expertise to pinpoint the ten vital attributes that make successful managers and underlie great organisations. He tackles the challenges that every manager faces, in a series of insights that are personal, provocative, and down to earth. Most of us struggle throughout our lives by giving too many fucks in situations where fucks do not deserve to be given.

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior.

From learning to develop a style that appeals to your older colleagues, to discovering the key trends affecting your career, to mastering the classic rules of excellence that never go out of style, Becoming the Boss helps you identify your next professional move and shows you how to get there.

Warm, wise, and revelatory, Becoming is the deeply personal reckoning of a woman of soul and substance who has steadily defied expectations-and whose story inspires us to do the same.

This revolutionary book reveals everything you need to know about taking control of your menstrual cycle and outlines The Cycle Strategy to help us perform at our best, throughout our cycle. This book is all about self-improvement not through avoiding problems or always being happy, but rather through engaging and improving upon problems and learning to accept the occasional unhappiness. It’s a radical departure from anything else you’ve ever read, and that’s what makes it so powerful.

After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was ‘surrounded by idiots’, communication expert and bestselling author, Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people.

The Chimp Mind Management Model is based on scientific facts and principles, which have been simplified into a workable model for easy use. By giving you an understanding of the way in which your mind works and how you can manage it this book will help you to develop yourself and give you the skills to remove anxiety, have confidence and choose your emotions. It will help you to identify what is holding you back or preventing you from having a happier and more successful life.

Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.

In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts.

No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity.

Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. 

Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his “rich dad” — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

After a career of more than 20 years spanning four countries, globally-renowned graphic designer, illustrator and visual branding consultant Rejane Dal Bello explains how choosing (or being chosen by) a design career has come to matter to her – and how it can matter to others no matter whether they are also seeking a creative path or are simply curious about the value and possibilities afforded by creativity.

This mega-roundup of the world’s best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.

What if working in this oft-maligned industry could actually make you a better, happier human being? Here’s a stirring, thought-provoking book about this improbable idea from an equally improbable writer, Richard Wise, whose first claim to fame is that he was the strategic spin doctor for the only advertising campaign ever denounced on prime time television by the President of the United States of America. 

An articulate and thoughtful handbook for coping with a world seemingly designed to get us down and stress us out, Haig’s passionate call for sanity and balance chimes with many people’s experiences of anxiety. A seminal work on mental health and the perfect companion to Haig’s superb memoir, Reasons to Stay Alive.

 

So, what’s your next read? Let us know by tagging us on Facebook, Instagram and LinkedIn 👋

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Ponderosa is part of Audience Collective. An insight-driven group of specialist agencies that help brands better connect with their audience.