Brand insights
Our Better Insight approach means you’re never drowning in the ‘quite interesting’. As expert strategists, we understand you need that single-minded insight to be decisive. Whether you need a single piece of market research or an entire research programme, we’ll help you make your next move with conviction.
Identify the opportunities
Ponderosa helps you step back from the sector and your business. Our market audits are designed to identify and then exploit weaknesses in competitors. Our stakeholder engagement uncovers strengths, which we can emphasise in a distinctive way. We’ll not only help you spot the opportunities, but also capitalise on them to unlock your brand’s full potential.
Understand audiences
People are bad at observing their own behaviour and even worse at predicting it. Our understanding of behavioural science means we get the most out of research, so you’re never led astray, and good ideas are not diluted.
The full picture
Traditional research agencies can be accused of looking through a single lens. The audience’s lens. We understand that to make decisions commercially and confidently, the brand, market and audience need to triangulate. Our strategists will guide you on the right methodology, giving you a more accurate perspective.
Insight Services
Want better insights for your brand?
The first step is a simple conversation with our team.
