![perfectlyclear_hero_2 Perfectly Clear Fruit coming out of bottle](https://ponderosa.agency/app/uploads/2024/03/perfectlyclear_hero_2-1920x768.jpg)
Better Insights
Understanding the battle parents have to keep kids hydrated – water’s boring, squash is full of sugar – we realised we had to make Perfectly Clear’s fruitiness (which kids love) and sugar-free credentials (what keeps mum and dad happy) equally apparent and exciting.
Better Ideas
Our Sugar-Free Fruity Fun campaign appealed to little ones and grownups alike. Turning the new Perfectly Clear bottle into a fruit-filled waterslide, and teaming it with messaging that both kids and parents could get on board with, the campaign lived up to the exciting refreshment of Perfectly Clear.
![perfectlyclear_bottles_04 Perfectly Clear Drink Bottles](https://ponderosa.agency/app/uploads/2024/03/perfectlyclear_bottles_04-1920x768.jpg)
Better Results
13%
increase in brand awareness
72%
consumers wanted to buy the brand after seeing the ad
64%
consumers bought the brand after seeing the ad
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