• Advertising
  • Content Creation
  • Strategy

Perfectly Clear is every mum, dad and kid’s dream drink – spring water that’s got loads of fruit flavour, but absolutely zero sugar. To help relaunch this miracle water, we created an above the line campaign that would be as smile-inducing as the drink itself. One that makes both the grownups and little ’uns happy.


Understanding the battle parents have to keep kids hydrated – water’s boring, squash is full of sugar – we realised we had to make Perfectly Clear’s fruitiness (which kids love) and sugar free credentials (what keeps mum and dad happy) equally apparent and exciting.


Our Sugar Free Fruity Fun campaign appealed to little ones and grownups alike. Turning the new Perfectly Clear bottle into a fruit-filled waterslide, and teaming it with messaging that both kids and parents could get on board with, the campaign lived up to the exciting refreshment of Perfectly Clear.


Covering 30” TV, video on demand and other digital media channels, the Sugar Free Fruity Fun campaign increased brand awareness by 13% and brand consideration by 14%. Research into effectiveness showed 72% wanted to buy the brand after seeing the TV, and 64% had bought the brand having seen it.

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