Perfectly Clear

Boosting brand love, big time
Perfectly Clear Fruit coming out of bottle

Perfectly Clear is every mum, dad and kid’s dream drink – spring water that’s got loads of fruit flavour, but absolutely zero sugar. To help relaunch this miracle water, we created an above-the-line campaign that would be as smile-inducing as the drink itself. One that makes both the grownups and little ’uns happy.

Better Insights

Understanding the battle parents have to keep kids hydrated – water’s boring, squash is full of sugar – we realised we had to make Perfectly Clear’s fruitiness (which kids love) and sugar-free credentials (what keeps mum and dad happy) equally apparent and exciting.

Better Ideas

Our Sugar-Free Fruity Fun campaign appealed to little ones and grownups alike. Turning the new Perfectly Clear bottle into a fruit-filled waterslide, and teaming it with messaging that both kids and parents could get on board with, the campaign lived up to the exciting refreshment of Perfectly Clear.

Perfectly Clear Drink Bottles

Better Results

increase in brand awareness
consumers wanted to buy the brand after seeing the ad
consumers bought the brand after seeing the ad

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