DUSK offers you luxury style and comfort for less, so jumping in and unmaking your bed is as satisfying as making it perfect. Our campaign positions DUSK as elegant enough to show off, yet affordable enough that you can feel right at home relaxing in your bedroom.
The DUSK Family
User-generated content was a big part of DUSK’s social strategy, as it’s a great way to showcase their bedding and décor in people’s beautifully designed yet lived-in rooms. Involving users also gives them a more personal connection to the brand, and gives a personality to content.
While our campaign focused mostly on social media, we went beyond this to include video, print, and PPC advertising. With visuals that balanced aesthetic styles and relaxed comfort, DUSK appeals to audiences who don’t want to spend extravagant amounts for luxury bedding but still want rooms that look stunning.
By collaborating with other brands for content and competitions, DUSK quickly became associated with a cosy and aesthetic lifestyle. Their competition with Lick paints generated a massive 100K impressions and 15K entries.
DUSK's campaign results were anything but drowsy. With 15 million impressions and over an 100% increase in audience size, DUSK was ranked as the fastest growing of all leading home brands on Instagram. And with over 250K engagements and a steady stream of user-generated content, DUSK became a style staple across homes nation-wide.