A challenger brand to the industry leader, DUSK offers classic luxury bed linen, plush bedding, and towels for less. We were tasked with curating a social media presence that showed off both its elegant styles and relaxed comfort, as well as creating a video, print and PPC content.
Better Insights
DUSK offers you luxury style and comfort for less, so jumping in and unmaking your bed is as satisfying as making it perfect. Our campaign positions DUSK as elegant enough to show off, yet affordable enough that you can feel right at home relaxing in your bedroom.
The DUSK Family
User-generated content was a big part of DUSK’s social strategy, as it’s a great way to showcase their bedding and décor in people’s beautifully designed yet lived-in rooms. Involving users also gives them a more personal connection to the brand, and gives a personality to content.
Better Ideas
While our campaign focused mostly on social media, we went beyond this to include video, print and PPC advertising. With visuals that balanced aesthetic styles and relaxed comfort, DUSK appeals to audiences who don’t want to spend extravagant amounts for luxury bedding but still want rooms that look stunning.
Perfect Partnerships
By collaborating with other brands for content and competitions, DUSK quickly became associated with a cosy and aesthetic lifestyle. Their competition with Lick paints generated a massive 100K impressions and 15K entries.
Better Results
Got a similar project for us?
Our super-friendly team will be happy to chat through our experience and give expert advice.
