Quorn’s new Ham, Chicken and Beef Style slices have a texture closer to meat, and more importantly, taste great. We needed a social idea to support the new range and TV ad.
Better Insights
Meat Reducers are looking for easy swaps to make the move across to meat-free without the compromise on taste and texture, and we wanted to drive them to try the range.
![quorn_deli_frames Quorn Deli Video Frames](https://ponderosa.agency/app/uploads/2024/03/quorn_deli_frames-1920x768.png)
Better Ideas
We amplified the So Tasty, Why Choose the Alternative?’ messaging with social-first cutdowns & behind-the-scenes content, building brand love and encouraging mentions.
![Quorn-Twitter-Post Quorn Deli Twitter Post](https://ponderosa.agency/app/uploads/2024/03/Quorn-Twitter-Post-600x600.jpeg)
Key collaborators
In parallel, we launched not one, but two influencer campaigns, partnering with meat-eating influencers to deliver taste-led content and sign-posting retail availability.
Better Results
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