Quorn Deli

Deli Launch

Quorn’s new Ham, Chicken and Beef Style slices have a texture closer to meat, and more importantly, taste great. We needed a social idea to support the new range and TV ad.

Better Insights

Meat Reducers are looking for easy swaps to make the move across to meat-free without the compromise on taste and texture, and we wanted to drive them to try the range.

Quorn Deli Video Frames

Better Ideas

We amplified the So Tasty, Why Choose the Alternative?’ messaging with social-first cutdowns & behind-the-scenes content, building brand love and encouraging mentions.

Quorn Deli Twitter Post

Key collaborators

In parallel, we launched not one, but two influencer campaigns, partnering with meat-eating influencers to deliver taste-led content and sign-posting retail availability.

Better Results 

5 million
total reach
brand mentions
engagement rate
1 million
video views

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