Quorn’s new Ham, Chicken and Beef Style slices have a texture closer to meat, and more importantly, taste great. We needed a social idea to support the new range and TV ad.
Better Insights
Meat Reducers are looking for easy swaps to make the move across to meat-free without the compromise on taste and texture, and we wanted to drive them to try the range.
Better Ideas
We amplified the So Tasty, Why Choose the Alternative?’ messaging with social-first cutdowns & behind-the-scenes content, building brand love and encouraging mentions.
Key collaborators
In parallel, we launched not one, but two influencer campaigns, partnering with meat-eating influencers to deliver taste-led content and sign-posting retail availability.
Better Results
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