Online card retailer Moonpig wanted to promote the launch a new range of gaming-inspired cards. We created a range of ads and content inspired by the gaming world to grab attention and appeal to the audience’s love of retro gaming.
Better Ideas
We borrowed the visual language and conventions of gaming to create competitions to win custom consoles, interactive social minigames, best-in-class shopping ads, blog content and a partnership with Youtuber Ali-A.
Better Results
2,768,038
impressions
4,092
audience growth
7.7%
engagement rate
7,653
competition entries
14,992
clicks
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