Online card retailer Moonpig wanted to elevate their brand’s profile on social at a key seasonal moment to drive awareness of their gifting selection – and Father’s Day was highlighted as a key date.
Better Insights
We partnered with 6 micro-influencers to celebrate all types of dads, including grandads, dads, daddies, step-dads, adoptive dads, LGBTQ+ dads and single dads.
Working with influencers
We developed storytelling content around how different people plan Father’s Day – dialling up on realness through relatable and heartfelt content. This was paired with an influencer giveaway to WIN a Moonpig Voucher to spend on Father’s Day gifting.
Better Results
100K
reach
6K
engagements
1k+
giveaway entries
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