Kendamil Baby Milk already had a strong social media presence, but was seeing a decline in social media results (reach, impressions and engagements). The brand struggled to navigate the ever-changing social media landscape – lacking direction on what to post, how to build a community and how to build the brand on a larger scale.
Better Insights
We started by resetting their strategy and refining their content pillars to create cut-through content that strengthens their parent community.
Introducing #ParentLife
Introducing #ParentLife – relatable parent content that pulls on common problems and thoughts, pushing edutainment content that engages their audience whilst also pushing their expertise in the parent world.
Better Ideas
We led on the ideation and creation of social-first content using a mix of content creators/influencers, in-house production and design work to bring the new pillars to life through channel-optimised content.
Better Results
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