Baking goods brand Whitworths Sugar wanted to increase social reach and engagement at key baking moments, engaging current fans and attracting new bakers.
![whitworths_cake or fake Whitworths Sugar Cake or Fake Instagram content](https://ponderosa.agency/app/uploads/2024/03/whitworths_cake-or-fake-1920x768.png)
Better Insights
The hit Netflix show “Is It Cake?” quickly became a global phenomenon with mass online attention, which timed perfectly with this campaign launch.
Key collaborators
We collaborated with a cake artist, making realistic creations to celebrate key baking moments such as Christmas.
Better Ideas
We also launched 4 giveaways for a chance to win a Kitchen Aid and other baking goodies by simply commenting if it’s cake or fake! To translate engagements into conversions, we also created thumb-stopping ads to re-target warm audiences and drive traffic to the site.
Better Results
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