Baking goods brand Whitworths Sugar wanted to increase social reach and engagement at key baking moments, engaging current fans and attracting new bakers.
Better Insights
The hit Netflix show “Is It Cake?” quickly became a global phenomenon with mass online attention, which timed perfectly with this campaign launch.
Key collaborators
We collaborated with a cake artist, making realistic creations to celebrate key baking moments such as Christmas.
Better Ideas
We also launched 4 giveaways for a chance to win a Kitchen Aid and other baking goodies by simply commenting if it’s cake or fake! To translate engagements into conversions, we also created thumb-stopping ads to re-target warm audiences and drive traffic to the site.
Better Results
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