Quorn identified their chicken range as a key driver of growth, appealing to more meat-reducers and flexitarian than other products.
Better Insights
The brand wanted to change people’s attitudes to Quorn when it comes to taste and texture of our chicken products. We needed an idea to cut-through the noise on social, supporting the ‘So Tasty, Why Choose the Alternative?’ ATL activity and dialing-up on taste to drive people to try the range
Better Ideas
Surprise and delight meat-eaters by tricking them into thinking Quorn Chicken is meat.
Getting the Nation’s verdict on Quorn’s Nuggets with a guerrilla-style blind taste test, filmed on the streets of Manchester & London, partnering with Gen-Z influencers to attract a new audience.
Foodie influencers
We also partnered with review and foodie influencers to taste and/or recreate meat-free versions of the nation’s favourite takeaways.
Drive the conversation
We also amplified the TV ad on social to drive conversations around the launch and generate earned reach.
Better Results
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