The concept of MelodyVR is ground-breaking, based around a bold vision of how music can be experienced with the opportunities provided by cutting-edge technology. The website experience had to work extremely hard to explain the service, as well as exciting and engaging the target audience.
On-brand interactions and animations
We designed every interaction, from rollovers to image transitions, to be as cutting-edge as the brand.
Clever content interactions and visuals told a compelling story of MelodyVR. As well as devising the optimum method for users to select a virtual spot to watch gigs, we also optimised the core user journeys - such as super-easy access to app downloads.
Mobile was the platform of choice for the audience, so we started with a true “Mobile First” design approach to work around device constraints and maximise engagement opportunities.
At Ponderosa, we thrive on showcasing new brands - so when the opportunity came to create Melody VR’s website, we knew what we had to do. We created a digital experience that not only complemented the product innovation perfectly, but also ensured maximum impact with the target audience (oh and we happened to win a prestigious CSSDA award on the way).