The biggest-selling compilation brand in the world, NOW Music had broadened their offering and wanted their website to be even bigger than their hits. Having expanded into apps, games, a TV channel and streaming service, we brought it all together in NOW Music 2.0 – the ultimate destination for all things pop.
Better Insights
NOW Music fans already have a whole lotta love for the brand. Getting input from different mega fans, we were inspired by their passion. We channelled their nostalgia for the NOW numbered albums into irresistible features guaranteed to fuel their fire.
Moving stuff
The site’s irresistibly clickable. And that’s no fluke. We used strategy and UX to get the reactions NOW were after.
Better Ideas
What we created was anything but a basic tracklist inventory. An interactive timeline gave users a personal nostalgia fix, letting them explore NOWs from 1983 to the present day the way they liked. NOW Music have a huge back catalogue. We included it all – tracklists, original adverts, links to buy, everything.
What a hit
Video, audio, imagery: we packed the site with rich media for maximum impact and a richer experience.
Better Results
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