The key to making this site intuitive for everyone – whoever the visitor, whatever they’re looking for – was to understand every possible user upfront. That way the functionality, journeys and site architecture were all bang on – targeted for every user.
Bringing discoveries to users
York Minster’s got so much history. We made it super simple for users to uncover hidden stories.
We designed the site to serve up content based on context, so that depending on what day it is, the information and events users would see would be tailored for that moment. Maps and guides are interactive too, giving different people the information they need.
Rich media throughout
To do the cathedral justice, we made the site extra visual, including rich imagery and video on every page.
The user experience is better. The content management system we put in place was better – easier to manage. The control York Minster have over their site is better. Their connection with their audience is stronger. It doesn’t matter which angle you’re coming at it from, everything we did made every bit of York Minster’s site better.