Following the successful start to the ‘Yes You Can’ campaign, Russell Hobbs entrusted us with refreshing their Satisfry air fryer collection. With air fryers continuing to dominate kitchen trends, this was a great opportunity for us to showcase why Satisfry air fryers are different to the others on the market.
Better Insights
Air fryers continue to be one of the most sought-after kitchen appliances, driven by the consumer demand for faster, healthier and more energy efficient cooking, whilst still fitting a modern aesthetic. There is a growing desire for convenience without compromise, and we aimed to make it clear that with the Russell Hobbs Satisfry air fryer, you can make incredible food that allows you to show off your cooking without the cost of style or substance.
In this campaign, we focused on the ‘Yes You Can’ proposition that had already had successful results and resonated with their audience.
Better Ideas
We evolved the already empowering message with a modern, lifestyle driven flair that focuses on effortless cooking and elevated design with the proposition ‘Yes you can… show off’. This route digs into the endless plate-up possibilities provided by the versatility and ease of the Satisfry air fryer collection, and was brought to life across multiple digital advertisements and audio-video assets.
Our Creative Included
- 5x Key Visuals – Showcasing the key proposition and benefit of the products
- 2x How-to Recipe AVs – Using Russell Hobbs own Chef Tom to showcase the product through development of tasty recipes
- Educational AV – Focused on communicating the product proposition and key features through a lifestyle approach.
- Product Launch AV – Heroing the Dual Basket Air fryer to portray the key USPs are communicated in a compelling approach
- Digital Display Banners and Animated Banners
- 4 Digital Product – Selection of content showcasing the product proposition and key features of all four air fryers.
Better Results
A successful launch of the fully refreshed Satisfry air fryer range, phasing out older models whilst driving the update of the new collection with 100% asset delivery, on time, in full and on budget.