As one of Ireland’s fastest-growing beauty brands, Sculpted by Aimee has built a loyal following through products that combine performance, accessibility and innovation. But with growth accelerating across new markets and categories, the brand needed a deeper understanding of its consumers to ensure every strategic decision was grounded in evidence.
Better Insight
Growth creates opportunity, but can also create complexity.
As Sculpted by Aimee expanded beyond its home market and accelerated its international ambitions, the brand faced a critical challenge: how do you scale without losing what made consumers fall in love with you in the first place?
Operating across multiple markets, channels and categories meant consumer expectations were becoming more varied and the competitive landscape more crowded. To make the right decisions for the future, the team needed a clearer understanding of who their consumers were, what they valued most, and how those needs differed across markets and product categories.
Better Ideas
Rather than relying on assumptions, we built a evidence base for growth.
Working closely with the Sculpted by Aimee team, we developed a comprehensive consumer and brand insight programme spanning key markets. We explored the entire beauty journey, from inspiration and influence through to purchase behaviour, brand choice and loyalty. By combining consumer understanding with brand health measurement, we created a clear picture of where the brand was winning, where perceptions differed, and where the greatest opportunities for growth existed.
The result was a framework that could do more than answer today’s questions. It gave the business an ongoing way to track performance, challenge assumptions and make strategic decisions with confidence.
Better Results
The programme provided Sculpted by Aimee with the clarity needed to navigate its next stage of growth.
Insight revealed where the brand’s strengths resonated most powerfully, highlighted differences in consumer perception across markets, and identified the areas where future investment would have the greatest impact.
Just as importantly, it created alignment across the business. Teams were able to rally around a shared understanding of the consumer, giving the organisation a stronger foundation for expansion.
With a clearer view of the opportunities ahead, Sculpted by Aimee gained a roadmap for growth built on evidence rather than instinct.