Swallow Dental had serious issues with their Magento website. UX was almost non-existent, forcing users to resort to the search function to find what they were looking for. We delivered the most effective ways of improving the site and gave it a much-needed Magento upgrade.
Better Insights
Delving into site analysis revealed the original site was disjointed and didn’t offer any interactions from the homepage. Navigation was difficult and, as a result, almost every user went straight to the search just to get around.
Getting to the root
We ended up helping Swallow Dental with a brand update along with art direction to improve their web banners in future.
Better Ideas
Knowing that small changes wouldn’t be enough, while reskinning the site, we made a bunch of structural improvements in the design to make it flow better. Along with the Magento 2.4.1 upgrade, we also implemented Elastic Search to provide further search functionality and a better user experience.
All-round improvement
Our rebuild of the CMS included new functionality, allowing the client to update whole areas of the site.
Better Results
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