Delving into site analysis revealed the original site was disjointed and didn’t offer any interactions from the homepage. Navigation was difficult and, as a result, almost every user went straight to the search just to get around.
Getting to the root
We ended up helping Swallow Dental with a brand update along with art direction to improve their web banners in future.
Knowing that small changes wouldn’t be enough, while reskinning the site, we made a bunch of structural improvements in the design to make it flow better. Along with the Magento 2.4.1 upgrade, we also implemented Elastic Search to provide further search functionality and a better user experience.
Our rebuild of the CMS included new functionality, allowing the client to update whole areas of the site.
Early analysis shows we have so far increased conversion rates from 2.68% to 4.18%. With further work to come, we’re looking to improve the Google Lighthouse score from 66 to 94. Once this is achieved, we plan to boost both SEO rankings and conversions further.