Brand
audit
Overview
Equipping you with pivotal insights into your brand and competitive environment so you can make informed decisions quickly.
Clarity
You'll get a meaningful picture of where your brand sits in the market, relative to your key competitors and consumer perceptions
Decision-making
With clarity comes better decision making, allowing you make braver decisions with conviction and strategic intent
Make an impression
You can put your best foot forward and make an impression with bigger, bolder decisions that really move the needle
Powerful rationale
Arming you with the rationale to drive your brand forward, especially in the face of challenging stakeholders
01
Kick off workshop
A fact-finding workshop to kick off the project, get to grips with your organisation and define the problem.
02
Competitor review
Evaluation of your key competitors and the broader market to gain an awareness of where we can leverage real competitive advantage.
03
Social listening
We will keenly observe the online behaviour of your consumers to better understand their attitudes and behaviours.
04
Brand health tracker
Online survey with your category buyers, providing a summary of key brand health metrics, giving a picture of where your brand sits in the market. (Gold package only)
05
Debrief & workshop
After collating all insights, we will give you clear recommendations on next steps: a vision for the future, bolstered with commercial acuity.
