The little things, like extra inches of insulation or ceiling height, have always mattered big time for ABI. And we developed ‘Because the little things matter’ brand line to communicate that difference. So, to mark their 50th anniversary, we set out to celebrate lots more little things that matter in big ways.
For ABI’s 50th anniversary, we created a multiplatform campaign to big up little things that matter, from the simple moments that ABI owners treasure, to the care the ABI team puts into every detail of these holiday homes. Touchpoints included a new look website and brochure with special anniversary styling, a 12-month social campaign and PR – a first for this client.
With the campaign launching in September 2022, the party has only just started. But ABI are already seeing big results. The PR activity has already generated over 4m impressions. Our anniversary email has had an open rate of 51%, more than doubling the average of 22%. And the initial social impressions have reached 45k.