ABI

Creating demand
that outstrips supply

Expertise

  • Content Creation
  • Social Media
  • Strategy
  • Web Design

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We’ve helped ABI – the makers of holiday homes (and happy memories) – with everything from brand strategy to digital marketing. The work we’ve done has created a level of demand never seen before, not even in their 40 years of business.

Better
Insights

Galvanised chassis, higher walls, shower toppers, extra insulation. Little things make the biggest difference with ABI. We realised this – their care for every tiny detail – was what sets their holiday homes apart.

Small ‘n’ beautiful

Our insight that little things are ABI’s big difference has unlocked some eye-catching creative.

Better
Ideas

Our insight led us to one big brand thought: ‘Because the little things matter’. That idea has let us translate seemingly small differences in their holiday homes into something much bigger and more meaningful message for consumers.

Fit for every channel

Our ‘little things’ brand thought is so big it works for digital, social, every communication.

Better
results

With a social following 50,000 strong and engagement rates as high as 17%, ABI can’t make holiday homes fast enough. They’ve actually had to expand their factory to meet the extra demand.

Ask how
better works
For your brand

Ponderosa is part of Audience Collective. An insight-driven group of specialist agencies that help brands better connect with their audience.