Realising it’s not just kettles and toasters that consumers are buying, but cosy brews, comforting slices and thoughtful home cooking that makes them feel at home, we landed an idea with so much flex, it’s kept every season fresh and full of that Russell Hobbs feeling.

Our Feel at Home idea has flexed every which way, helping us wrap brand warmth and product messaging in no end of engaging ways, whether it’s a coffee machine or mini oven we’re launching. A concept that also translates internationally, the compelling global creative we develops inspires every market, season after season.