Through our Ponderation process, we understood that KCOM offered Full-fibre broadband that was faster and more reliable than their competitors. We also found that broadband has a notable impact on people’s quality of life. This, plus KCOM's genuine commitment to the local communities they serve, means KCOM is far bigger than just broadband; they upgraded your world.
Our insight led us to one big idea: ‘Hello Good Stuff’. This thought gave the brand a warm and friendly personality, that was flexible enough to talk about all the different ‘good stuff’ they do, from life changing broadband speed and reliability to great work supporting local communities.
Following the campaign launch, KCOM experienced 2 record breaking sales months, and beat their targets at 184% above average sales for the YTD.