The lifestyle of the Lakes is something to savour. Getting out and about with friends and soaking up the scenery and activities is life affirming. Now, thanks to Hawkshead, everyone can sample the true spirit of the lakes.
Hawkshead is an inclusive brand. We made an open invitation so everyone could get a taste of the Lakes.
Whether you’re walking along a ridge, canoeing down rapids or exploring the terrain on a mountain bike, everyone looks forward to a well-earned beer at the end of the day. We wanted to show that enjoyment in a contemporary way, in Hawkshead’s awesome, rugged backyard.
To draw people in, we captured the purity of the water, the freshness of the air and the dramatic, sometimes unforgiving landscapes.