• Advertising
  • Branding
  • Strategy

Hawkshead Brewery is based in the heart of the English Lake District. They wanted us to position their ale range as a serious choice and of course, get it into the mouths of more drinkers. In response, our campaign captured the reward of a cold beer enjoyed in the most rewarding of surroundings.


The lifestyle of the Lakes is something to savour. Getting out and about with friends and soaking up the scenery and activities is life affirming. Now, thanks to Hawkshead, everyone can sample the true spirit of the lakes.

Everyone’s invited

Hawkshead is an inclusive brand. We made an open invitation so everyone could get a taste of the Lakes.


Whether you’re walking along a ridge, canoeing down rapids or exploring the terrain on a mountain bike, everyone looks forward to a well-earned beer at the end of the day. We wanted to show that enjoyment in a contemporary way, in Hawkshead’s awesome, rugged backyard.

Outside interest

To draw people in, we captured the purity of the water, the freshness of the air and the dramatic, sometimes unforgiving landscapes.

Ask how
better works
For your brand