The Home Builders Federation was looking to promote its New Homes Week, an annual campaign to promote new-build homes to potential buyers in the UK.
Better Insights
Our research showed that empty nesters and first-time buyers were the most likely to buy a new build due to less nasty surprises. However, audiences remained nervous of the economy and the cost of living; life was uncertain enough without moving or getting on the housing ladder!
Better Ideas
With better efficiency, better build quality, a stress-free buying process and no nasty surprises (like leaky roofs or broken boilers), buying a new home meant our audiences could get on with living.
We served ads to both audiences, then reengaged them with the most effective messaging.
With a small media budget, we stuck to online channels, running ads across Facebook, Twitter, Programmatic and Google search.
Better Results
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