Wi-Fi has always been a utility – unseen, untouched and out of your control.
You only know when it doesn’t work and you are left there powerless. But KCOM is changing the game.
Better Insights
With the launch of eero by Amazon, KCOM are putting the power back in consumers’ hands, giving them a fully personalised broadband experience. When you take control of your Wi-Fi and your home experience, The Power is All Yours.
Better Ideas
To showcase this power, we created an ATL (above the line) campaign highlighting the control Amazon’s eero puts at your fingertips, via its app. Our TV ad featured the KCOM family, already famous from previous campaigns, each showing the kind of power and control they had at their fingertips with Amazon eero from KCOM.
When it came to OOH (out of home), we went beyond the industry norm showcasing the product. Instead, key KCOM family members brought to life the empowering control their digits had over their broadband, to deliver the feeling of power eero that gives consumers in their everyday lives.
Our ad was shown during top films such as Gladiator II, Wicked, Moana 2 and Paddington in Peru.
It also featured in some of the top programmes over the period, including I’m a Celeb, Married at First Sight UK, The Great British Bake off and Ninja Warrior UK.
This exposure led to over 9 million impressions.
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