Nuie is a contemporary UK bathroom brand known for delivering stylish, high-quality bathroom furniture and fittings at accessible price points. With a focus on durability, functionality, and sleek design, Nuie is a popular choice among homeowners, interior designers, and installers seeking dependable bathroom solutions that don’t compromise on aesthetics.
BETTER INSIGHT
Nuie faced the significant challenge of growing its social media following in a saturated market. As a stylish bathroom brand with strong potential, Nuie’s voice was being overshadowed by legacy industry leaders who had already cemented their dominance through scale and heritage. The brand needed to increase visibility and engagement on social platforms to stay top-of-mind.
This challenge stemmed from several key factors:
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Low brand awareness
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A fragmented retail presence
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A lack of distinct, ownable content
Growing their social following wasn’t just about vanity metrics — it was central to building a more influential brand identity, increasing consideration in the buying journey, and ultimately challenging the perception that premium bathroom design was the domain of only a few elite brands.
BETTER IDEAS
To revitalise Nuie’s social presence and connect meaningfully with modern audiences, we curated and executed a fresh, insight-led organic strategy. This focused on visually engaging, UGC-style lifestyle content designed to mirror real home inspiration and make the brand feel accessible and aspirational.
Authentic influencer collaborations were central to this approach — and the organic strategy was continually amplified through an always-on paid media layer, ensuring consistent reach, improved content visibility, and increased audience growth. Paid support allowed us to capitalise on high-performing organic assets, reaching new users with proven content and driving traffic into Nuie’s digital ecosystem.
