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Perfectly Clear ATL Campaign

Boosting brand love, big time
In Numbers
13%
brand awareness increase
72%
wanted to purchase
64%
purchased after ad
Perfectly Clear Fruit coming out of bottle

Perfectly Clear is every mum, dad and kid’s dream drink – spring water that’s got loads of fruit flavour, but absolutely zero sugar. To help relaunch this miracle water, we created an above-the-line campaign that would be as smile-inducing as the drink itself. One that makes both the grownups and little ’uns happy.

Better Insights

Understanding the battle parents have to keep kids hydrated – water’s boring, squash is full of sugar – we realised we had to make Perfectly Clear’s fruitiness (which kids love) and sugar-free credentials (what keeps mum and dad happy) equally apparent and exciting.

Perfectly Clear Press Advert "Sugar Free Fruity Fun"
Perfectly Clear Advert Screenshot Cartoon lady on water

Better Ideas

Our Sugar-Free Fruity Fun campaign appealed to little ones and grownups alike. Turning the new Perfectly Clear bottle into a fruit-filled waterslide, and teaming it with messaging that both kids and parents could get on board with, the campaign lived up to the exciting refreshment of Perfectly Clear.

Perfectly Clear Drink Bottles

Better Results

13%
increase in brand awareness
72%
consumers wanted to buy the brand after seeing the ad
64%
consumers bought the brand after seeing the ad
Creative (14) Strategy (18) Social Media (20)

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Contact
All work
Crabbie’s ATL Campaign
Mighty Pea Website