By speaking to consumers, conducting taste tests and getting under the skin of the business, we discovered that The Real Yorkshire Pudding Company make their puddings just like you would at home (just with a bigger oven).
Making sure they had a digital presence, we built a website to introduce pud lovers to TRYPC’s story, their products, how to use them and where to buy them.
We took the ‘just like homemade’ approach to cooking and brought all the care, attention, and freshness of their puds and put it into a contemporary street food brand look. With their socials we leant into funny yet relatable content around our Sunday lunching and munching habits – as if Yorkshire puds didn’t make us smile enough already!
The Real Yorkshire Pud Co. is now listed with major supermarkets including Morrisons, Sainsbury’s, and Waitrose. They’ve also got incredible social media engagement on a limited spend of £300 pcm.