BETTER IDEAS
Faff Less. Holiday More.
Boxing Day to January is a peak time for Summer 2025 holiday booking.
The aim of our campaign was to get people to think and choose Leeds Bradford Airport (LBA) over other airports during this time.
We wanted to draw on why LBA is good in a distinctively ‘Leeds Bradford’ way so not to get confused for Manchester or get lost in the holiday booking onslaught during this very busy period.
With LBA you can get off on your holidays quicker and easier.
Or as we say in Yorkshire, it’s a whole lot less faff.
This straight-talking concept used our distinctive God’s Own Country tone to cut through the noise in an unmistakably LBA way.
BETTER INSIGHTS
Christmas is over, you’ve eaten too much and the reality of being back at work has hit.
What could possibly get you out of this slump?
Booking a summer holiday.
It’s the perfect time to get your research done, avoid that last minute faff-filled dash to jet off and get a summer holiday booked.
We tasked influencers to create “plan my summer holiday with me” content, where they talk about the different destinations on offer at LBA and the great products you can book (lounge access, parking etc.) and the convenience of travelling from LBA.
