Magnitude Finance’s influencer activity had historically centred on car superfan creators, focused on driving site traffic from high-end loaners, averaging at £50k+.

However, they wanted to expand market share and shift towards a broader demographic with loans averaging £30k to £50k.

Despite polished content and a loyal niche audience, the brand lacked clarity on influencer ROI and struggled to connect with new consumers – especially on TikTok, where a younger, more mainstream car-curious audience resides.

We identified two key challenges: limited audience reach and a perception problem around car finance being “boring” or overly premium.

The solution? A refreshed influencer strategy built around Awareness and Consideration, using a mix of existing car enthusiasts and new lifestyle-first creators to break out of the echo chamber.

We introduced a lifestyle content pillar to run alongside core automotive themes, positioning Magnitude Finance in relatable, real-life contexts while still delivering key finance messaging.

Key collaborations included:

Beth Fuller – A budgeting/family creator who seamlessly embedded car finance into her everyday content, making it accessible and aspirational.

Sebastian Nagy – Created an engagement-first Instagram post using poll mechanics to spark conversation around car financing accessibility.